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Elana Joy Wetzner
Albert Einstein wrote: “The most beautiful thing we can experience is the mysterious. It is the source of all true art and science. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead: his eyes are closed.” It concerns me that an unfortunate byproduct of our culture’s emphasis on expediency is the development of bad visual habits: I fear our eyes are closed. Surrounded by a barrage of visual information, we switch our gaze hastily from one bright light to another, scan these flashes quickly for value, and discard liberally. We often assume that we’ve seen everything when, in reality, we may have become a culture of trained glancers who fail to notice much. I am interested in visually subverting my viewers’ perspective by encouraging them to dramatically reduce the speed at which they look at their surroundings. I strive to tempt my viewers with delicious evidence of the everyday wonder that surrounds us daily. I have divided my study of perception into three areas of investigation — Orientation, Context and Scale — and utilize the diverse media found within the graphic design toolkit to investigate these matters.
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